About Us

Welcome to Nuovivo, your trusted partner in the journey toward optimized living.

Who We Are

Nuovivo (meaning new + alive) is a UK-based, direct-to-consumer wellness brand built for those who refuse to settle for the default. We operate under LUMANA COMMERCE LTD, a company registered in England and Wales (company number 17207645, VAT number 324111065), with our registered office at 2 Frederick Street, London, WC1X 0ND. We exist at the intersection of science-backed wellness and everyday practicality. We are not just a store; we are your knowledgeable friend in the wellness space — confident, transparent, and always ahead of the curve. Our approach is simple: clean design, clear messaging, and zero wellness jargon.

What We Sell

We curate and deliver premium-quality tools, devices and skincare at everyday prices, making optimized living accessible to everyone. Our current range covers:

  • Skin & Beauty Tech: LED light face masks, silicone cleansing brushes with heated massage, and hydrogel eye patches.
  • Masks & Cleansers: small-batch clay, mud and activated charcoal masks, green tea stick masks, carbonic bubble masks, and turmeric foaming cleanser.
  • Sleep & Stress Relief: Bluetooth sleep mask headphones, 4D heated eye massagers, and wearable pendant neck massagers.
  • Hair & Scalp Care: 100% pure unrefined African shea butter, ethically sourced from a women's cooperative in Ghana.

Every product we offer is chosen for one simple reason: it works. Our range grows steadily as we test and find things worth putting our name on.

Our Mission

To make optimized living accessible — by delivering smart, science-backed products that upgrade how you feel, move, recover, and think. We believe small, consistent daily upgrades lead to massive results in your life.

Our Vision

A world where every person has the tools to live at their full potential — physically sharper, mentally clearer, and fully alive.

Get in Touch

Have a question or need a hand? Email us any time at support@nuovivo.store — we would love to hear from you.